Chatime marketing & brand building
Client: Chatime
Role: Lead Designer
Working as a senior designer at Chatime I created digital, print and motion design work for: campaigns, the customer loyalty scheme, local area marketing and franchising. For the launch of the new customer loyalty roll-out I designed a suite of emails to entice and engage new and existing customers. I adapted and modernised Chatime’s branding to create highly visual and appetising digital collateral.
Campaign for Bobo Soy
For the launch of Chatime’s new premium Bobo Soy product I created visuals that would tell the story of the soy bean and tea as well as paying tribute to Chatime’s Taiwanese heritage. I heroed the products and called out the ingredients to appeal to the customer. I used illustrations and a mix of Mandarin and English in an intriguing and playful way to draw the viewer’s eye down the page. I designed the campaign to be used across the website, EDMs and animated posts for social media. It had an overwhelming response and outsold it’s sales targets.
