Agency: J.Walter Thompson
Role: Lead Designer
HSBC Beta is a personal finance app which aggregates all your bank accounts into one. For the launch of the app, HSBC wanted a site where people could discover what it offers. I designed a one page site which heroes the app and it's features. We purposefully gave the site it's own distinct feel to distance it from corporate guidelines. Using the chevron logo as a starting point I played with diagonals with in the design.
Below: Alternative designs that were put forward