J.W.T Entertainment site
Client: J.Walter Thompson & BBC Worldwide
Agency: J.Walter Thompson
Role: Lead Designer
J.Walter Thompson Entertainment was set up especially to co-produce and launch the four-part T.V series Her Story: The Female Revolution in collaboration with BBC Worldwide and Films of Record. It highlights stories of women around the world who are shaping real social change. It looks at contemporary gender issues through the eyes of some of the most inspirational women on the planet, from political, religious and media powerhouses to grass roots campaigners.
I was in charge of designing the responsive website that would celebrate, and house all the Her Story supporting content, as well as inform users about J.Walter Thompson Entertainment. I kept the layout and colours simple and elegant, referencing editorial publishing. The use of a modular format with bite-sized information allows for the content to stand out on all devices. The copy and links have a clear hierarchy, so that users can easily navigate the site. I used the Female Tribes logo as a pattern in the background, as distinctive branding and to symbolise diversity.
Below: I created Instagram posts using stills and powerful quotes from the different women featured in the series. The posts follow the same style as the website.