Netflix activation

Client: Netflix

Agency: VMLY&R

Role: Designer

I worked on the launch of Netflix’s summer campaign ‘Love Sucks Love Rules’ for the release of a string of  romance titles that span across both films and series. The task was to highlight the duality of the romance experience, working with Netflix’s artwork. As the designer, I responsible for ensuring a high standard of design across Out Of Home banners, social stickers, story boards, press release imagery, social posts, and page takeovers whilst adhering to Netflix’s style guides. I created a suite of designs in different formats, and produced print-ready and digital finished artwork.

 
Train_Insitu.jpg

Below: digital OOH storyboard

01_Romance_ThePerfectDate_25.3ft(H)x4ft(W)_10%_300_DPI.jpg
02_Romance_TheLastSummer_25.3ft(H)x4ft(W)_10%_300_DPI_Stoke.jpg
Cover-Mashup-5-min.jpg

Left: print OOH Banners, top: press release image, bottom: Twitter branding.