Yell who we are video

Client: Yell Creative

Agency: Yell Creative

Role: Art Director & Lead Designer

Yell needed a simple message to tell finance marketeers their story, what they do, and how they can help. They wanted a clear message about bringing humanity back into finance to remind businesses that customers are humans. I used geometric shapes and a restricted colour palette based on Yell’s branding to create a bold and intriguing story. Hands are used as a common thread to symbolise emotion and depict the human without putting a face to the customer. I created a mix of micro and macro scenes to represent detail and big picture thinking.